Timber houses on a market square in Heppenheim, Germany.

About Germany

Germany stands as Sweden’s largest trading partner, with over 10 percent of Swedish exports directed towards the German market. With more than 83 million inhabitants, dynamic business ecosystems and a position as the world’s fourth-largest economy, Germany serves not only as a strategic gateway to Sweden but also to Europe due to its central location.

Germany’s demand for cleantech solutions is driven by ambitious renewable energy goals, a commitment to reduce dependence on fossil fuels and the challenge to tackle infrastructure advancement.

This transition presents significant opportunities for Swedish cleantech companies. The alignment of these ambitious goals fosters favourable conditions for collaboration and business opportunities between Sweden and Germany.

Notably, Swedish cleantech companies hold a strong position in sustainability and innovation, offering a competitive edge in the German market. Market opportunities exist especially with energy efficiency and digitalisation of the industry, smart cities and sustainable heating as well as mobility and transport.

In order to navigate through the complexities of the German market, a good understanding of market structure, regulations, local ecosystems as well as cultural contrasts and business practices is needed. These are crucial factors in ensuring success amid fierce competition.

Swedish investments in Germany are predominantly concentrated to North Rhine-Westphalia, Bavaria and Berlin, with a strong focus on start-up hubs in recent years. Direct investments are particularly prominent in Hamburg, Saxony, Bremen, and Baden-Württemberg.

Opportunities for Swedish companies:

  • Extensive market potential and hub for further European expansion
  • Proximity to the German market facilitates smooth access and faster deliveries
  • Showcasing innovative solutions and products, leveraging Sweden’s reputation for
    innovation across various sectors in Germany
  • Favourable perception of Swedish cleantech companies in Germany
  • Taking advantage of the urgent need for accelerating the Energiewende

Challenges for Swedish companies:

  • Complex legal requirements in Germany require careful attention
  • Effective management of cultural differences in business practices with German

Summing up, the close relationship between Sweden and Germany, along with Germany’s need for cleantech solutions, presents great opportunities for Swedish cleantech companies. While navigating the German market can be challenging, aligning the market entry strategy to local business culture and practices can lead to successful collaborations. By seizing these opportunities, Swedish cleantech companies can prosper in Germany, contributing to both economic growth and the green transition.