Nudgd

Smart Nudges is a digital platform that drives behavioral changes for increased sustainability. Using a unique ‘nudge algorithm,’ the platform tailors climate-friendly actions for each individual, delivered in the right context and at the right time. This maximizes the effectiveness of the behavioral change and enables a scalable solution. Concrete results achieved include a 10-14 percent reduction in car usage in favor of walking, cycling, and public transport. Additionally, 43 percent of users report a shift to more sustainable behaviors.