Start.up! Germany Tour 2021

Are you a Swedish startup ready for internationalization? Curious about the German market? The German-Swedish Chamber of Commerce, partner of the Swedish-German Cleantech Platform (SGCP), invites five Swedish startups to participate in the Start.Up! Germany Tour 2021 from 14 to 17 November 2021.
Start.Up! Germany Tour 2021 –

In this digital conference startups from insurtech, mobility/logistics and smart cities will have the possibility to establish contact with German corporates, pitch for potential customers and partners and gain valuable insights into the innovation ecosystem in North Rhine-Westphalia (NRW). NRW is one of the focus federal states of SGCP and with its 18 million inhabitants not only Germany’s most populous federal state, but also a hot spots for startups. In total, young companies from 38 countries participate in the tour.

Do you want to participate? Register until June 30th

For startups participation is free of charge. To join the tour startups must not be older than 10 years, have a scalable business model and focus on the German market. If your startup fulfills these criteria you are more than welcome to register for the tour until June 30th. The German-Swedish Chamber of Commerce will select, based on applications, the five startups that will be given the opportunity to participate in the tour.

Registration –

Win a pitch trip to Düsseldorf

On top of the digital conference there will be a physical event during the tour: 15 selected startups will be invited to Düsseldorf to pitch in a final competition. In total, there is €30,000 price money, thereof €7,500 for the winner. Each country is supposed to nominate one startup for a regional competition which leads to the final. Which Swedish startup will be selected is announced at the end of August. Criteria are, besides the above, market readiness and best fit to the German challenges within Energiewende. The final pitch will take place on the last day of the tour.

Webinar series

To prepare all interested startups for the tour and give a first glimpse into the German market there will be a webinar series. All startups, whether participating in the tour or not, are welcome. The first webinar is on June 8th and focuses on the startup-ecosystem in NRW. 
Pre-program –


The tour is arranged by the chambers of commerce in the Ruhr area. Partners are NRW.Global Business, Germany Trade and Invest and the department of economics in NRW.
NRW.Global Business –
Germany Trade and Invest –

Welcome to the tour!